meQuilibrium CEO Jan Bruce Warns “Stress Is The New Fat” in Keynote Address at Iowa Wellness Conference

Expounds on the social and fiscal impact of stress and what employers can do to battle it in a 24/7 world

BOSTON, MA (September 18 , 2012) — meQuilibrium, a provider of online stress management solutions for consumers and employers, announced today that founder and CEO Jan Bruce will present a keynote address about stress at the 2012 Healthy Iowa Conference on Thursday, September 20, 2012 in Des Moines. She will speak about stress as a growing social and health phenomenon now beginning to overtake the obesity crisis in its impact on our healthcare system, our national productivity and our work/life balance.

“People are making the connection that stress is making us sick, unproductive and ironically, fatter,” said Ms. Bruce. “Businesses increasingly do, too. Research cites stress as a leading cause of hypertension, diabetes, infertility, sleep disorders and gastrointestinal disease, not to mention lost productivity, low morale and plain old absenteeism. This is a critical moment in our 24/7 lives to step back and assess how we are going to manage this national crisis over the next decades.”

meQuilibrium helps people dial down their stress by providing digital coaching tools and a personalized approach to managing their thoughts, emotions and lifestyle habits. It’s the first online, interactive program that does this in a scalable affordable way. Users report feeling happier, less burned out, more productive and energized after just 60 days. For corporations, meQuilibrium provides an aggregated view into how stressed employees are, as well as corporate strengths and vulnerabilities in human capital.

Human resources professionals and others interested in the impact of stress on the workforce can attend a free webinar facilitated by meQuilibrium’s CEO Jan Bruce and Chief Science Officer Dr. Andrew Shatte, on Thursday, October 11, 2012 at 2 pm EST. For more information and to register for the webinar, visit

About meQuilibrium
meQuilibrium offers a personalized stress management program that helps people cope with the stress of daily pressures to get the most out of life. Available to individuals and as a corporate SaaS solution, meQuilibrium’s digital program is based on the clinically validated research of Chief Science Officer Dr. Andrew Shatte, a Brookings Institute Fellow, and Chief Medical Officer Adam Perlman, MD, Executive Director of Integrative Medicine and Wellness at Duke University. Headquartered in Newton, Massachusetts, meQuilibrium was founded by CEO Jan Bruce, a successful serial entrepreneur in consumer health and wellness. The company is backed by Chrysalis Ventures and notable investors in healthcare and technology.

For more information, please visit

Laura Cruz, Tenor Communications for meQuilibrium, 917-406-7517,