I had the opportunity to speak at this year’s annual Web Summit in Lisbon, Portugal. Web Summit is the one of the biggest global tech conferences, attracting over 70,000 of the best and brightest in tech from 160 countries to network, learn from each other, and explore the question: Where to next?

The themes of Web Summit are well aligned with meQ. I had a powerful conversation with Rosemarie Ryan, a marketing world luminary, about how meQ began, how we’ve helped pioneer resilience, and where our growing organization is going.

When meQ began, the market had a need to solve burnout, beyond the buzzwords. Burnout  was and still is a pervasive issue that surpasses stress to the point of numbness and health challenges. People dealing with difficult and changing work situations needed new ways of managing their mindset.

Since that time, the need for workforce resilience has only intensified. According to one report, 59% of American workers are experiencing burnout this year, up from 52% in 2021. With risk increasing rather than abating, we can’t afford to ignore mental wellbeing in work or life.

When humans come together and thrive in the face of change and uncertainty, it signals a resilient culture. Over 10 years ago, meQ began to study why and how resilient teams could produce better results for themselves and their company. Since then, we’ve partnered with some of the largest global employers like JPMorgan Chase, IBM, Goldman Sachs, and PepsiCo to help them build more resilient workforces.

In that decade, what’s changed? Work is no longer a place where you simply clock in, do your time, and go home. Creative, innovative cultures, and people are looking for more than just salary. They are working with purpose. According to McKinsey, two-thirds of women under 30 say they would be more interested in advancing if they saw senior leaders with the work-life balance they want.

 

The role of the CHRO has moved from being a person who just takes care of talent and the status quo to driving culture, attracting talent the company needs in order to grow, and helping the entire organization rise collectively to become a force for good.

Organizations with a growth mindset help their people cope with uncertainty, adapt, and accelerate in the face of adversity. Because the dust will never settle. And it’s been proven that companies with a resilient mindset who innovated, developed a new product, or went on to new markets during economic turmoil did 20% better than those who relied on a defensive crouch. When the economies improved, those same resilient companies outperformed their peers by 50%. Investing in a culture of growth and mental wellbeing made all the difference.

Today’s worker seeks a deeper relationship with their company, and if companies invest in developing resilience in their workforce, that relationship is mutually beneficial. When we rise together, to become a force for good, there’s no end to what we can do.

I addressed many of these topics at meQ’s recent Resilience 2022 Conference. All sessions are available to watch on demand, including my keynote, Being a Force for Growth…and a Force for Good.